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Andrea Brayerová

Bachelor's thesis

Customer experience

Customer experience
Abstract:
This bachelor's thesis discusses the concept of Customer experience and analyses current status of customer experience in the chosen company based on a method mystery shopping. The goal of this bachelor's thesis is to design possible measures that will lead to great customer experience in the chosen company. The theoretical part deals with findings about Customer experience and mystery shopping. The …more
Abstract:
Bakalárska práca sa zaoberá konceptom Customer experience a zhodnotením aktuálneho stavu Customer experience v konkrétnom podniku na základe metódy mystery shopping. Cieľom bakalárskej práce je navrhnúť opatrenia na zlepšenie Customer experience vo vybranom podniku. Teoretická časť sa zaoberá základnými poznatkami z oblasti Customer experience a mystery shopping. V praktickej časti práce bude dokumentovaný …more
 

Keywords

Customer experience Customer experience management meranie Customer experience mystery shopping zákaznícka spokojnosť kvalita služieb Customer experience measurement Customer satisfaction service quality
 
Language used: Slovak
Date on which the thesis was submitted / produced: 10. 5. 2021
Identifier: https://is.muni.cz/th/h9iqf/

Thesis defence

  • Date of defence: 17. 6. 2021
  • Supervisor: Ing. Petr Mikuš, Ph.D.
  • Reader: Ing. Renata Čuhlová, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
Složka Reference to the local database directory of the institution

Masaryk University

Faculty of Economics and Administration

Bachelor programme / field:
Business Management / Business Management

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