Le logo-un élément indispensable de la réussite (cas Škoda Auto a.s.) – Bc. Tereza ČECHOVÁ
Bc. Tereza ČECHOVÁ
Master's thesis
Le logo-un élément indispensable de la réussite (cas Škoda Auto a.s.)
The logo - an element indispensable of the success (case of Škoda Auto Inc.)
Abstract:
The main topic of this thesis is logo. Its main purpose is to introduce and explain the term ?logo?; and its difference from the term ?brand?. Firstly I examine the historical development of logos and describe the reasons for its creation. Then I look at the troubleshooting of logo making, and analyze individual points (colors, shapes, typography) which subconsciously influence the customer. Logo plays …moreAbstract:
Diplomová práce pojednává o významu loga. Klade si za cíl predstavit a priblížit pojem logo a zároven vysvetlit, jak a cím se odlišuje od znacky. Nejprve se zameruji na historický vývoj loga a popisuji, jaké jsou duvody jeho vzniku. Zminuji jednotlivé funkce loga a výhody, které prináší pro firmu, ale i samotné zákazníky. Dále se zabývám problematikou tvorby loga a analyzuji jednotlivé prvky (typografii …more
Language used: French
Date on which the thesis was submitted / produced: 4. 5. 2011
Identifier:
162385
Thesis defence
- Supervisor: Mgr. Aurélie Dubois
Citation record
ISO 690-compliant citation record:
ČECHOVÁ, Tereza. \textit{Le logo-un élément indispensable de la réussite (cas Škoda Auto a.s.)}. Online. Master's thesis. Olomouc: Palacký University Olomouc, Philosophical Faculty. 2011. Available from: https://theses.cz/id/yqql95/.
The right form of listing the thesis as a source quoted
ČECHOVÁ, Tereza. Le logo-un élément indispensable de la réussite (cas Škoda Auto a.s.). Olomouc, 2011. diplomová práce (Mgr.). UNIVERZITA PALACKÉHO V OLOMOUCI. Filozofická fakulta
Full text of thesis
Accessibility: Autor si přeje zpřístupnit práci veřejnosti až od 04. 05. 2011
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: UNIVERZITA PALACKÉHO V OLOMOUCI, Filozofická fakultaPALACKÝ UNIVERSITY IN OLOMOUC
Philosophical FacultyMaster programme / field:
Philology / Specialised French for Econonic Practice
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