Statistical analysis of selected marketing database – Elizaveta Ushakova
Elizaveta Ushakova
Master's thesis
Statistical analysis of selected marketing database
Abstract:
The growth of business models based on the collecting and processing of data arrays - "Big Data" - has been fuelled by the global expansion of Internet access and a multiple rise in computer capacity. Companies can give consumers solutions suited to their particular requirements and feedback thanks to advances in data mining and machine learning. Marketing attribution is one of the strategies for utilizing …more
Language used: English
Date on which the thesis was submitted / produced: 31. 3. 2022
Thesis defence
- Supervisor: Ing. Tomáš Hlavsa, Ph.D.
Citation record
ISO 690-compliant citation record:
USHAKOVA, Elizaveta. \textit{Statistical analysis of selected marketing database}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2022. Available from: https://theses.cz/id/yr7e9w/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
Theses on a related topic
-
Impacts of data quality issues and biases on analysis of COVID-19 data in South Africa
Leevan Naidoo -
Marketing communication models and surveillance economy
Bogdan Santovac -
The Proposition of Marketing Models to Raise Revenue in Online Games
Adam Vávra -
Marketing a obchodní modely v online sociální síti
Tomáš PERZL -
Analyzing Data Lakehouse: The Latest Evolution of Big Data Architectures and Its Benefits for Data Science
Ondřej Holub -
Data Quality Management in Data Integration
Rithy Ly -
Overview and Analysis of Data Vault 2.0 - Flexible Data Warehousing Methodology
Adam Hospodka -
Library for clinical data transformation into HL7 FHIR format in range of a component of federated search for biobank biospecimen and data
Šimon Koňár
Name
Posted by
Uploaded/Created
Rights