Effect of Internal Marketing on Employee Engagement – Bc. Thi Thu Nga Hoang, BA
Bc. Thi Thu Nga Hoang, BA
Master's thesis
Effect of Internal Marketing on Employee Engagement
Abstract:
According to statistics, the human resource in the banking system is plentiful and plentiful. However, high-quality human resources account for a few. In recent years, banks in Vietnam have tended to focus more on retaining talents and building a staff of enthusiasm, willing to dedicate and loyal to the business by internal marketing activities. Therefore, this thesis aims to study the impact of internal …more
Language used: English
Date on which the thesis was submitted / produced: 21. 5. 2021
Thesis defence
- Supervisor: Ing. Michal Chocholoušek, Ph.D.
- Reader: Lukáš Novotný, externi
Citation record
ISO 690-compliant citation record:
HOANG, Thi Thu Nga. \textit{Effect of Internal Marketing on Employee Engagement}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2021. Available from: https://theses.cz/id/ys6e3e/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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