Ing. Zuzana Bezrouková

Master's thesis

Komparatívna analýza ponuky služieb wellness hotelov pre stárnucu populáciu v Českej republike

Comparative Analysis of Wellness Products Offered by Hotels for the Aging Population in the Czech Republic
Abstract:
This Master work contains a theoretical description of the evolution of the concept of wellness and its components, the difference between wellness and residents staying in the spa. The theoretical part is also focused on wellness services for seniors, senior tourism; segmentation seniors by age, the importance of wellness and preventive care for seniors and seniors specifics on lodging, meals, treatments …more
Abstract:
Táto diplomová práca obsahuje teoretický popis a vývoj pojmu wellness, jeho súčasti, rozdiel medzi wellness pobytom a pobytom v kúpeľoch. Teoretická časť je ďalej zameraná na wellness služby pre seniorov; seniorský cestovný ruch; segmentáciu seniorov podľa veku; význam wellness v preventívnej starostlivosti o seniorov a špecifiká seniorov na ubytovanie, stravovanie, procedúry, pohybové aktivity. V …more
 
 
Language used: Slovak
Date on which the thesis was submitted / produced: 10. 5. 2013

Thesis defence

  • Date of defence: 10. 6. 2013
  • Supervisor: Mgr. Věra Fišerová
  • Reader: Ing. Vladimír Filip

Citation record

Full text of thesis

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Institution archiving the thesis and making it accessible: Vysoká škola hotelová v Praze

Institute of Hospitality Management in Prague

Master programme / field:
Gastronomy , Hospitality Management and Tourism / Destination Management in the Tourism Industry

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