Bc. Xiaonan Sun

Bachelor's thesis

The Influence of Multi-market Competition on Business Operation

The Influence of Multi-market Competition on Business Operation
Abstract:
Multi-market refers to an enterprise operating two or more industries at the same time development strategy, also known as "multi-industry management”, mainly includes three forms: concentric diversification, horizontal diversification, comprehensive diversification. Through the study of the multi-market competition, it is found that there is multi-market competition in the management of enterprises …more
Abstract:
Multi-market refers to an enterprise operating two or more industries at the same time development strategy, also known as "multi-industry management”, mainly includes three forms: concentric diversification, horizontal diversification, comprehensive diversification. Through the study of the multi-market competition, it is found that there is multi-market competition in the management of enterprises …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2021

Thesis defence

  • Date of defence: 22. 6. 2021
  • Supervisor: Ing. Petr Mach, Ph.D.
  • Reader: Mgr. Ing. Miroslav Jurásek, Ph.D.

Citation record

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance

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