The Influence of Multi-market Competition on Business Operation

Bc. Xiaonan Sun

Bakalářská práce

Anotace:

Multi-market refers to an enterprise operating two or more industries at the same time development strategy, also known as "multi-industry management”, mainly includes three forms: concentric diversification, horizontal diversification, comprehensive diversification. Through the study of the multi-market competition, it is found that there is multi-market competition in the management of enterprises in China. Through empirical analysis, this paper analyzes the impact of diversified market competition on the development of China's economy and its enterprises. The result of empirical analysis shows that multi-market competition has great influence on National Economic Growth and firm development.

Abstract:

Multi-market refers to an enterprise operating two or more industries at the same time development strategy, also known as "multi-industry management”, mainly includes three forms: concentric diversification, horizontal diversification, comprehensive diversification. Through the study of the multi-market competition, it is found that there is multi-market competition in the management of enterprises in China. Through empirical analysis, this paper analyzes the impact of diversified market competition on the development of China's economy and its enterprises. The result of empirical analysis shows that multi-market competition has great influence on National Economic Growth and firm development.

Keywords

Diversified markets, Imperfect competition, Business operation

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 16. 4. 2021

Obhajoba závěrečné práce

• Obhajoba proběhla 22. 6. 2021
• Vedoucí: Ing. Petr Mach, Ph.D.
• Oponent: Mgr. Ing. Miroslav Jurásek, Ph.D.

Vysoká škola finanční a správní

Bakalářský studijní program / obor:
Ekonomika a management / Business Management and Corporate Finance