Effects of advertisement on the consumer

Eng. Prince Pal Saini

Master's thesis

Abstract:

Advertisement is an integral part of our daily life it connects us with new products and services by using different media like newspaper, television, magazines, and hoardings. It is basically an effective method of marketing which encourages the consumers to purchase goods and services. Advertisement enhances the economic activity which improves the income of product. It also motivates the customers to consume more materials and improves the standard of living. This research work is mainly focus on to find out the role of advertisement on building the consumer perception and studies the impact on buying behavior. The consumer’s behavior plays an effective role in the market and it depends on the brands and packaging of goods and products. The consumer behavior is an effective tool for marketing manager, and it is very complex phenomenon to understand the mutual advantage of buyers and marketers. In this Diploma Thesis the Primary Data has been collected by research work based on the feedback of the 100 persons and then their view is considered for the further descriptive analysis. After performing the analysis on the theoretical part of the thesis questionnaire, then it is used for data interpretation. The questionnaire result clearly shows that advertisements have positive impact on customers and it also change the perception towards the products. The outcomes in result and analysis chapter show the significant results based on respondent’s views.

Keywords

advertisement, results, consumers

Language used: English

Date on which the thesis was submitted / produced: 29. 3. 2019

Thesis defence

• Supervisor: Ing. Michal Chocholoušek, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / field:
Economics Policy and Administration / Business Administration