Profit Model of Selected Chinese Company

Bc. Jingqi Fan

Bachelor's thesis

Abstract:

This thesis mainly studies Tencent's profit model. The research scope is some Chinese e-commerce companies. It analyses the profit models of major e-commerce companies in China. Analyses and compare. This thesis first explains the background of the profitability of Chinese e-commerce companies. Then it is elaborated on the basis of reviewing and absorbing the theoretical results of the existing profit model. A new definition of the Internet company's profit model concept is proposed, the characteristics of the Internet company's profit model are summarized, and the profit model of Tencent is used as an example for analysis. Analysis of business competitors Combined with the analysis of Tencent's financial data in recent years, it summarizes the enlightenment and existing problems of its profit model, and provides theoretical basis and practical experience for the development of Internet companies and the improvement of its own profit model.

Abstract:

This thesis mainly studies Tencent's profit model. The research scope is some Chinese e-commerce companies. It analyses the profit models of major e-commerce companies in China. Analyses and compare. This thesis first explains the background of the profitability of Chinese e-commerce companies. Then it is elaborated on the basis of reviewing and absorbing the theoretical results of the existing profit model. A new definition of the Internet company's profit model concept is proposed, the characteristics of the Internet company's profit model are summarized, and the profit model of Tencent is used as an example for analysis. Analysis of business competitors Combined with the analysis of Tencent's financial data in recent years, it summarizes the enlightenment and existing problems of its profit model, and provides theoretical basis and practical experience for the development of Internet companies and the improvement of its own profit model.

Keywords

Profit model, Tencent, Financial leverage, Profit, Business model

Language used: English

Date on which the thesis was submitted / produced: 11. 5. 2020

Thesis defence

• Date of defence: 16. 6. 2020
• Supervisor: doc. RNDr. Petr Budinský, CSc.
• Reader: Ing. Petr Mach, Ph.D.

University of Finance and Administration

Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance