Measurement of Online Advertising Effectiveness and Efficiency – Philipp Lesch
Philipp Lesch
Master's thesis
Measurement of Online Advertising Effectiveness and Efficiency
Effectiveness Criteria in Marketing
Abstract:
The main goal of this thesis is to depict the current status in online advertising effectiveness and efficiency measurement. Within the first sub goal these findings are then compared to the conclusions from the literature review. The second sub goal is to underline interconnections between the use of variables to measure online activities and certain company internal characteristics. The practical …moreAbstract:
The main goal of this thesis is to depict the current status in online advertising effectiveness and efficiency measurement. Within the first sub goal these findings are then compared to the conclusions from the literature review. The second sub goal is to underline interconnections between the use of variables to measure online activities and certain company internal characteristics. The practical …more
Language used: English
Date on which the thesis was submitted / produced: 6. 11. 2012
Identifier:
http://www.vse.cz/vskp/eid/62077
Thesis defence
- Date of defence: 17. 9. 2013
- Supervisor: Miroslav Karlíček
- Reader: Petra Pazderková
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/62077
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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