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Bc. Dana Chlopková

Master's thesis

The Left Can't Meme: The Culture War over Meme Capital

The Left Can't Meme: The Culture War over Meme Capital
Abstract:
Cílem této práce je prozkoumat politický a sociální význam internetových memů v pravicových online komunitách, a přispět do teoretického základu internetových memů. YouTube video The NPC Meme Perfectly Explains Why 'The Left Can’t Meme' nahrané pravicovým komentátorem Timem Poolem a komentáře pod videem posloužily jako klíčová data, která byla analyzována pomocí referenčních a predikačních strategií …more
Abstract:
The aim of this thesis is to examine the political and social significance of internet memes in the US right-wing online spaces, and to make a contribution to the theoretical background of internet memes. A YouTube video The NPC Meme Perfectly Explains Why 'The Left Can’t Meme' posted by a right-wing commentator Tim Pool and its comment section provide the data for the analysis which is based on nomination …more
 

Keywords

internet memes discourse-historical approach nomination strategies predicational strategies political correctness alternative influence network
 
Language used: English
Date on which the thesis was submitted / produced: 16. 5. 2023
Identifier: https://is.muni.cz/th/kfe1b/

Thesis defence

  • Date of defence: 12. 6. 2023
  • Supervisor: prof. Mgr. Jan Chovanec, Ph.D.
  • Reader: M.A. Jeffrey Alan Smith, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakulta
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Masaryk University

Faculty of Arts

Master programme / field:
English Language and Literature / English Language and Literature

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