Social media influencers and their usage in marketing strategy – Bc. Aelita Li
Bc. Aelita Li
Master's thesis
Social media influencers and their usage in marketing strategy
Social media influencers and their usage in marketing strategy
Abstract:
Diplomová práce je zaměřena zejména na průzkum marketingu sociálních médií s ovlivňovateli sociálních médií. V teoretické části diplomové práce teorie týkající se marketingu, marketingu sociálních médií a ovlivňovateli sociálních médií budou definovány. Praktická část je zaměřena na marketingový průzkum Karen Millen Czech Republic, aby dokázala nebo vyvrátila viditelný vliv sociálních mediálních na …moreAbstract:
Diploma thesis is oriented on research of social media marketing, especially marketing with social media influencers. In theoretical part of diploma thesis theory relating to marketing, social media marketing and social media influencers will be defined. Practical part will focus on research of Karen Millen Czech Republic, to prove or disprove the visible impact of social media influencers’ impact …more
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2018
Identifier:
https://is.vsfs.cz/th/a7mlq/
Thesis defence
- Date of defence: 18. 6. 2018
- Supervisor: Ing. Patricia Jakešová
- Reader: PhDr. Marie Koubová
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Business Management and Corporate Finance
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