Public Service Media and Corporate communication in Europe: The case of Česká televize

Sabina Vrabcová

Master's thesis

Abstract:

The aim of this thesis is to bring a better understanding of the Public Service Media and its practical use. This work focuses on the role of Public Media in Czech society, the role they have, the laws that govern them, and where they come from. Funding for Public Service Media varies throughout all European countries, having Czech media get its funding primarily through license fees.The practical part is focused on the perception of Public Service Media by Czech society, and even in confrontation with other media. How Czech Television stands in European comparison of the most known broadcasters. It examines the role and tasks of corporate communication and discusses their status within organisational structure and the impact of corporate communications on the audience and the company itself. It is showing according which values and regulations is the company acting.The final section presents an exclusive interview and questionnaire about the satisfaction of audience and providing some important recommendations.

Keywords

public services media, corporate communication, broadcasting, licence fee, charity, streaming, campaign, advertising, funding

Language used: English

Date on which the thesis was submitted / produced: 30. 11. 2016

Thesis defence

• Supervisor: Ing. Richard Selby, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / field:
Economics and Management / Economics and Management