Využívání public relations v marketingové komunikaci firmy – Bc. Adam Kabyl
Bc. Adam Kabyl
Bachelor's thesis
Využívání public relations v marketingové komunikaci firmy
Use of public relations in marketing communication of the company
Abstract:
Bakalářská práce se v teoretické části zabývá vztahy s veřejností, neboli Public relations (PR), jejich nástroji a cíli, marketingovou komunikací a marketingovým komunikačním mixem. V teoretické části práce uvádí nové trendy v PR a problematiku a trendy CSR. S ohledem na věcný rozsah PR metod používaných v marketingu se v praktické části bakalářská práce soustřeďuje na metody společenské odpovědnosti …moreAbstract:
The theoretical part of the bachelor thesis deals with public relations (PR), their tools and objectives, marketing communication and marketing communication mix. The theoretical part of the thesis presents new trends in PR and CSR issues and trends. Considering the substantive scope of PR methods used in marketing, the practical part of the bachelor thesis focuses on Corporate Social Responsibility …more
Language used: Czech
Date on which the thesis was submitted / produced: 3. 10. 2022
Identifier:
https://is.vsfs.cz/th/ln4oe/
Thesis defence
- Date of defence: 3. 11. 2022
- Supervisor: prof. Ing. František Zich, DrSc.
- Reader: Ing. Vilém Kunz, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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