Bc. Alžbeta Kurillová
Bachelor's thesis
Optimalizace franchisingového konceptu
Optimisation of franchise concept
Abstract:
The theme of the bachelor thesis called “Optimisation of franchise concept” is suggestion of solutions leading to optimisation of the economic situation of franchise network COMFOR STORES a.s. First part of the thesis is focused on theoretical definition of franchise form of entrepreneurship and on its general setting of operating. Practical part of the thesis is dedicated to introducing COMFOR STORES …moreAbstract:
Predmetom bakalárskej práce „Optimalizácia franchisingového konceptu“ je návrh riešení vedúcich k optimalizácii ekonomickej situácie franchisingovej siete COMFOR STORES a.s. Prvá časť práce je zameraná na teoretické vymedzenie franchisingového spôsobu podnikania a na všeobecné nastavenie jeho fungovania. Praktická časť bakalárskej práce sa venuje predstaveniu spoločnosti COMFOR STORES a.s. a realizácii …more
Language used: Slovak
Date on which the thesis was submitted / produced: 21. 4. 2017
Identifier:
https://is.muni.cz/th/b7h2w/
Thesis defence
- Date of defence: 5. 6. 2017
- Supervisor: Ing. Petr Mikuš, Ph.D.
- Reader: Ing. Martin Cenek
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationBachelor programme / field:
Economy and Management / Business Management
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