Kristine Sulakadze
Master's thesis
Lifestyle and Consumer Culture
Lifestyle and Consumer Culture
Abstract:
Lifestyle and Consumer Culture determine consumer behavior, their choice and preferences. In modern world consumers are offered high quality goods and services in different ways. Consumers have many opportunities, which is adapted to their culture and lifestyle. Usually, consumers are attempted to find new ways of purchasing goods or receive service according to their culture. Medical service is one …moreAbstract:
Lifestyle and Consumer Culture determine consumer behavior, their choice and preferences. In modern world consumers are offered high quality goods and services in different ways. Consumers have many opportunities, which is adapted to their culture and lifestyle. Usually, consumers are attempted to find new ways of purchasing goods or receive service according to their culture. Medical service is one …more
Language used: English
Date on which the thesis was submitted / produced: 14. 4. 2021
Identifier:
https://is.vsfs.cz/th/vnite/
Thesis defence
- Date of defence: 9. 6. 2021
- Supervisor: Mgr. Jitka Cirklová, M.A.
- Reader: Mgr. Iva Baslarová, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Marketing Communication / Marketing Communication
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