Strategická aliance jako zdroj konkurenční výhody – Bc. Alžběta Vondráčková
Bc. Alžběta Vondráčková
Master's thesis
Strategická aliance jako zdroj konkurenční výhody
Strategic alliance as a source of competitive advantage
Abstract:
Diplomová práce se zabývá vlivem strategických aliancí na konkurenceschopnost členských podniků. V teoretické části práce je vymezeno pojetí strategické aliance, faktory úspěchu strategické aliance a v literární rešerši je zkoumán vliv strategických aliancí na konkurenceschopnost podniku v podobě konkrétních přínosů. Cílem práce je zjistit, zda a jaké přínosy pro konkurenceschopnost podniků přináší …moreAbstract:
This paper covers the topic of competitiveness in strategic alliances of SMEs. The literature review deals with the theoretical background of strategic alliances, presents success factors of strategic alliances and researches the impact of strategic alliances on competitiveness. The goal of this paper is to analyse the impact of the selected strategic alliance on its member entrepreneur’s competitiveness …more
Language used: Czech
Date on which the thesis was submitted / produced: 14. 5. 2021
Identifier:
https://is.muni.cz/th/afn9p/
Thesis defence
- Date of defence: 23. 6. 2021
- Supervisor: Ing. Bc. Alena Šafrová Drášilová, Ph.D.
- Reader: doc. Ing. Petr Pirožek, Ph.D.
Citation record
Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Business Management / Business Management
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