Bc. Petra Bašistová

Master's thesis

Internacionalizace podniku

Internationalization of the company
Abstract:
Predmetom diplomovej práce „Internacionalizácia podniku“ je skúmanie a analýza procesu internacionalizácie tzv. Born globals spoločností a využívaných zdrojov potrebných pred a počas tohto procesu. Teoretická časť práce sa zaoberá vymedzením základných konceptov globalizácie a internacionalizácie so zameraním na born globals a proces ich internacionalizácie. Taktiež prináša pozadie využitia rôznych …more
Abstract:
The goal of the submitted thesis “Internationalization of the company” is investigation and analysis of the internationalization process of the born global companies and the utilized resources needed during the process of their internationalization. The theoretical part is concerned with outlining the essential concepts of globalization and internationalization, with focus on born global companies …more
 

Keywords

Proces internacionalizácie Born Globals Vedomosti Siete Využívanie zdrojov Internationalization process Knowledge Networks Resources utilization
 
Language used: English
Date on which the thesis was submitted / produced: 14. 5. 2018
Identifier: https://is.muni.cz/th/rfnrz/

Thesis defence

  • Date of defence: 19. 6. 2018
  • Supervisor: Ing. Bc. Alena Šafrová Drášilová, Ph.D.
  • Reader: Ing. Bc. Sylva Žáková Talpová, Ph.D.

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