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Bc. Iuliia Vasilenko

Master's thesis

Corporate social responsibility and its effectiveness for competitiveness of business

Corporate social responsibility and its effectiveness for competitiveness of business
Abstract:
Diplomová práce na téma „Společenská odpovědnost firem a její efektivita pro konkurenceschopnost podnikání“ je zaměřena na analýzu modelu CSR, zhodnocení jeho efektivity a doporučení ohledně zlepšení strategie CSR s cílem zvýšit konkurenceschopnost na trhu. Metody, které se používají hlavně v praktické části, jsou SWOT, Porterova analýza pěti sil a benchmarking.
Abstract:
The Diploma Thesis on topic “Corporate social responsibility and its effectiveness for competitiveness of business” is focused on the analysis of CSR model, evaluation of its efficiency and providing recommendations regarding improvements in CSR strategy in order to increase the competitiveness in the market. Methods which are mainly used in practical part are SWOT, Porter's Five Forces analysis and …more
 

Keywords

SWOT Porterova analýza pěti sil stakeholders ISO CSR pilíř analýza benchmarking Porter's Five Forces Analysis pillar analysis
 
Language used: English
Date on which the thesis was submitted / produced: 4. 5. 2020
Identifier: https://is.vsfs.cz/th/jjfgd/

Thesis defence

  • Date of defence: 24. 6. 2020
  • Supervisor: Ing. Miroslav Pavlák, Ph.D.
  • Reader: PhDr. Ing. Václav Kupec, Ph.D.

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University of Finance and Administration

Master programme / field:
Economics and Management / Business Management and Corporate Finance

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