Financial analysis of a chosen firm

Balázs Farkas

Diplomová práce

Abstract:

The traditional means of financial analysis such as horizontal, vertical and ratio analysis can represent valuable insights for a company. The purpose of such analysis is to obtain an overview of both the internal and external environment of the company. In this thesis the main aim is to evaluate the financial performance of a company operating in the road freight transportation industry not only by itself but also with the inclusion of the direct competitors of the analysed company. Furthermore, an overview of the whole market is necessary in order to evaluate whether the industry in which the company is operating is in a condition which could represent a threat or an opportunity for growth. After the application of the above mentioned steps, a SWOT matrix will be created for the purpose of not only identifying but to propose strategies and practical measures which could improve the overall financial performance of the company. These strategies and measures will take into account the results obtained through the financial analysis and also the questionnaire which was implemented in order to gain insights from the management, employees and the main clients.

Keywords

vertical analysis, ratio analysis, financial performance, liquidity, leverage, horizontal analysis, activity, profitability, competition, market, SWOT

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 26. 3. 2021

Obhajoba závěrečné práce

• Vedoucí: Ing. Pavel Srbek, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management