Bc. Alla Strakhova, BSBA

Bachelor's thesis

Social Media as a tool in marketing strategy

Social Media as a tool in marketing strategy
Thesis “Social Networks as a tool of marketing strategy” discusses main concepts of marketing activities and the effectiveness of the social media communication. Theoretical part describes common notions to establish the basis for the upcoming researches as well as specific ones, those which are most closely connected to the chosen topic, Czech book market. Practical part focuses on the Neoluxor company …more
Language used: English
Date on which the thesis was submitted / produced: 29. 4. 2016

Thesis defence

  • Date of defence: 26. 8. 2016
  • Supervisor: Mgr. Pavel Kotyza
  • Reader: PhDr. Karel Eliáš, CSc.

Citation record

Full text of thesis

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Marketing Communication & Bachelor of Science in Business Administration