Social Media as a tool in marketing strategy – Bc. Alla Strakhova, BSBA
Bc. Alla Strakhova, BSBA
Bachelor's thesis
Social Media as a tool in marketing strategy
Social Media as a tool in marketing strategy
Abstract:
Thesis “Social Networks as a tool of marketing strategy” discusses main concepts of marketing activities and the effectiveness of the social media communication. Theoretical part describes common notions to establish the basis for the upcoming researches as well as specific ones, those which are most closely connected to the chosen topic, Czech book market. Practical part focuses on the Neoluxor company …more
Language used: English
Date on which the thesis was submitted / produced: 29. 4. 2016
Identifier:
https://is.vsfs.cz/th/ydlhl/
Thesis defence
- Date of defence: 26. 8. 2016
- Supervisor: Mgr. Pavel Kotyza
- Reader: PhDr. Karel Eliáš, CSc.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication & Bachelor of Science in Business Administration
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