Social Media as a tool in marketing strategy

Bc. Alla Strakhova, BSBA

Bakalářská práce

Abstract:

Thesis “Social Networks as a tool of marketing strategy” discusses main concepts of marketing activities and the effectiveness of the social media communication. Theoretical part describes common notions to establish the basis for the upcoming researches as well as specific ones, those which are most closely connected to the chosen topic, Czech book market. Practical part focuses on the Neoluxor company; studies its marketing strategy methods and achievements. The aim of this bachelor work is to evaluate the importance of the use of social media in marketing strategy on the example of the company Neoluxor.

Keywords

Social networks, marketing, Neoluxor, social media, marketing strategy, communication, bookshop.

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 29. 4. 2016

Obhajoba závěrečné práce

• Obhajoba proběhla 26. 8. 2016
• Vedoucí: Mgr. Pavel Kotyza
• Oponent: PhDr. Karel Eliáš, CSc.

Vysoká škola finanční a správní

Bakalářský studijní program / obor:
Ekonomika a management / Marketing Communication & Bachelor of Science in Business Administration