Bc. Linda Krejčíková
Bachelor's thesis
Vliv reklamy na konzumaci spotřebitele
The Influence of Advertisements on Consumers
Abstract:
Reklama je součástí každodenního života a díky ní nabýváme dojmu, že víme, co je moderní a co se patří. Reklamní sdělení nám poskytuje mnoho informací o produktech, značkách a dokáže měnit naše vnitřní postoje a chování. Každá firma chce mít takovou reklamní strategii, která by oslovila co nejvíce zákazníků. To je i případ firmy McDonald´s, která má na trhu výsadní postavení. Tato bakalářská práce …moreAbstract:
Advertisement is a part of our daily life and that´s why we regain consciousness that we know what´s modern and felicitous. Advertising message provides us much information about products, brands and it can changes our inner attitude and behaviour. Every company wants to have a good advertising strategy to gain the most possible of customers. That´s case of McDonald´s Company, which has a leading position …more
Language used: Czech
Date on which the thesis was submitted / produced: 24. 4. 2014
Identifier:
http://is.vsh.cz/th/12332/vsh_b/
Thesis defence
- Date of defence: 2. 6. 2014
- Supervisor: Ing. Eva Klánová
- Reader: PhDr. Jaroslav Holoubek
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Economics and Management / Marketing Communication in the Service Industry
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