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Ing. Aju Babu

Master's thesis

Marketing Mix of Kerala Feeds Ltd.

Marketing Mix of Kerala Feeds Ltd.
Abstract:
The aim of the thesis is to provide recommendation for marketing mix improvement at Kerala Feeds Ltd. It outlines the key concepts of marketing, marketing mix - product, price, place and promotion. In practical part it describes company and analyses the company’s competitive environment. The research aims to identify which elements of the marketing mix most significantly affect customers in Kerala …more
 

Keywords

Marketing mix Product Price Place Promotion Kerala Feeds Ltd Competitive environment Customer behavior
 
Language used: English
Date on which the thesis was submitted / produced: 29. 7. 2024
Identifier: https://is.slu.cz/th/u8mz8/

Thesis defence

  • Date of defence: 27. 8. 2024
  • Supervisor: doc. Ing. Martin Klepek, Ph.D.
  • Reader: Ing. Michal Stoklasa, Ph.D.

Citation record

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Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
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