Marketing Mix of Kerala Feeds Ltd.

Ing. Aju Babu

Diplomová práce

Abstract:

The aim of the thesis is to provide recommendation for marketing mix improvement at Kerala Feeds Ltd. It outlines the key concepts of marketing, marketing mix - product, price, place and promotion. In practical part it describes company and analyses the company’s competitive environment. The research aims to identify which elements of the marketing mix most significantly affect customers in Kerala. Through primary data collection, the research examines customer responses about their behaviour. Based on these findings, the thesis offers practical recommendations for Kerala Feeds Ltd to improve its marketing efforts.

Keywords

Marketing mix, Product, Price, Place, Promotion, Kerala Feeds Ltd, Competitive environment, Customer behavior

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 29. 7. 2024

Obhajoba závěrečné práce

• Obhajoba proběhla 27. 8. 2024
• Vedoucí: doc. Ing. Martin Klepek, Ph.D.
• Oponent: Ing. Michal Stoklasa, Ph.D.

Slezská univerzita v Opavě

Obchodně podnikatelská fakulta v Karviné

Magisterský studijní program / obor:
Ekonomika a management / Business Economics and Management