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Marcela Jiranová

Bachelor's thesis

Cesty ke zvyšování revenue v hotelu

The ways to increase the revenue in the hotel
Abstract:
Tato práce se zabývá různými možnostmi, které vedou ke zvyšování revenue v hotelu. V první části jsou popsány jednotlivé cesty, které jsou v hotelnictví nejvíce využívány. V druhé části je provedena SWOT analýza hotelu Moods a jsou zpracovány statistické údaje týkající se booking window pro Prahu a pro hotel Moods. Dále je v této části provedena komparace vybraných konkurenčních hotelů a jsou připraveny …more
Abstract:
This dissertation deal with different opportunities to increase the revenue in the hotel. In the first part there are described different ways that are used the most in the hotel industry. In the second part is prepared SWOT analysis of hotel Moods and also were processed statistical data regarding the booking window for Prague and for hotel Moods. In this part is also made the comparison with the …more
 

Keywords

booking window consortia GDS market segment revenue management room revenue
 
Language used: Czech
Date on which the thesis was submitted / produced: 26. 4. 2017
Identifier: http://is.vsh.cz/th/15518/vsh_b/

Thesis defence

  • Date of defence: 7. 6. 2017
  • Supervisor: Ing. Věra Levičková, Ph.D.
  • Reader: Ing. Stanislava Belešová, PhD.

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Institute of Hospitality Management in Prague

Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)

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