Ahmed Salem Ahmed Ba Hakim

Bachelor's thesis

Marketingový výzkum a informační systémy

Marketing Research and Information Systems
Abstract:
This thesis work is subdivided into main parts theoretical and practical. The theoretical part is concerned with the doing of good decisional research specifically good marketing research which will result in helping to make the best decision that can be made at the least cost of making it. And the practical part will be focusing on a case study concerning the statue of marketing research in Yemen …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 3. 5. 2010

Thesis defence

  • Date of defence: 31. 5. 2010
  • Supervisor: Karel Lacina
  • Reader: Tomáš Kala

Citation record

Full text of thesis

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Institution archiving the thesis and making it accessible: Univerzita Hradec Králové. Archiv