Factors driving consumer’s decision related to mobile phones – Ing. Hong Ngoc Dang
Ing. Hong Ngoc Dang
Diplomová práce
Factors driving consumer’s decision related to mobile phones
Factors driving consumer’s decision related to mobile phones
Anotace:
Along with the rapid change of technologies, the way companies distribute these products and services to their clients are also changing to match with their needs and demands. Over the course of time, consumers behavior has changed from owner ship to non-ownership. Instead of buying a house, they might prefer to rent a house. The range of renting products are constantly expanding, from big items like …víceAbstract:
Along with the rapid change of technologies, the way companies distribute these products and services to their clients are also changing to match with their needs and demands. Over the course of time, consumers behavior has changed from owner ship to non-ownership. Instead of buying a house, they might prefer to rent a house. The range of renting products are constantly expanding, from big items like …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 13. 5. 2019
Identifikátor:
https://is.muni.cz/th/o55dv/
Obhajoba závěrečné práce
- Obhajoba proběhla 26. 6. 2019
- Vedoucí: doc. Ing. Radoslav Škapa, Ph.D.
- Oponent: Ing. Jana Švecová
Citační záznam
Plný text práce
Obsah online archivu závěrečné práce
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Instituce archivující a zpřístupňující práci: Masarykova univerzita, Ekonomicko-správní fakultaMasarykova univerzita
Ekonomicko-správní fakultaMagisterský studijní program / obor:
Ekonomika a management / Podniková ekonomika a management (angl.)
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