Impact of Apple's Culture on Consumer Behaviour – Sergio Mauricio Soto Cueto
Sergio Mauricio Soto Cueto
Bachelor's thesis
Impact of Apple's Culture on Consumer Behaviour
Abstract:
The main purpose of this thesis is to understand what it takes to become influential in the mind of consumers by doing business as unusual. The intention is to understand how marketing strategies have changed during history for companies to stand out from the competition, with the objecting of emphasizing on the importance of creating a company culture.These will be done by analyzing one of the most …more
Language used: English
Date on which the thesis was submitted / produced: 23. 3. 2020
Thesis defence
- Supervisor: Ing. Richard Selby, Ph.D.
Citation record
ISO 690-compliant citation record:
SOTO CUETO, Sergio Mauricio. \textit{Impact of Apple's Culture on Consumer Behaviour}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2020. Available from: https://theses.cz/id/zei46e/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme / field:
Economics Policy and Administration / Business Administration
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