Users' perceptions and behavioral intentions towards privacy and security online

Deborah Asiaba Johnson

Diplomová práce

Abstract:

Abstract The study's primary goal was to examine the right models that illustrate the factors that influence online privacy and security. The study employed the explanatory research method to examine how different variables affected internet privacy and security. From the literature review, three models were inferred. The interaction between cultural, institutional, demographic, and perceived privacy risk on online privacy and security was the subject of the first existent model. The outcome revealed an 88.9% coefficient of determination. This means that 88.9% of the differences in online privacy and security may be accounted for by the factors. Model One has the greatest adjusted R-square by chance. The second model included relationships between the inherent features of the consumer, situational circumstances, website characteristics, the interaction between the client and the website, and laws and government privacy protection about online privacy and security. The modified R-square for model two was 55.5 percent. The third and final model included elements like established connections on privacy and security online, control over information and how it was used, and short-term transactions. The modified R-square for this was 50.1 percent. The study's main finding is that cultural, institutional, demographic, and perceived privacy risk variables influence what privacy and security approach is best for online learning clients.

Keywords

Online Risk, User perception, Online Experience, User Trust, Behavioral Intentions, Ghana, Online Transactions, Security, Payments, Online Shopping

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 2. 4. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 30. 5. 2023
• Vedoucí: Ing. Miloš Ulman, Ph.D.
• Oponent: Pavel Liška, externi

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program:
Economics and Management