Bc. Katarína KVAŠŇOVSKÁ
Master's thesis
Employer Brand of Tchibo CZ
Employer Brand of Tchibo CZ
Abstract:
Diploma thesis deals with Employer Branding in company Tchibo in Czech Republic. The aim of the thesis is to find out how potential employees perceive Tchibo CZ as an employer in particular, those employees from retail department. The data is obtained using a questionnaire survey among sales staff of shops in shopping centres.Abstract:
Diplomová práca sa zaoberá Employer Brandingom spoločnosti Tchibo v Českej republike. Cieľom diplomovej práce je vytvoriť dotazník zisťujúci, ako je Tchibo vnímané ako zamestnávateľ z pohľadu zamestnancov iných obchodov.
Language used: English
Date on which the thesis was submitted / produced: 7. 5. 2020
Thesis defence
- Supervisor: doc. Ing. Jaroslava Kubátová, Ph.D.
Citation record
The right form of listing the thesis as a source quoted
KVAŠŇOVSKÁ, Katarína. Employer Brand of Tchibo CZ. Olomouc, 2020. diplomová práce (Mgr.). UNIVERZITA PALACKÉHO V OLOMOUCI. Filozofická fakulta
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Institution archiving the thesis and making it accessible: UNIVERZITA PALACKÉHO V OLOMOUCI, Filozofická fakultaPalacký University Olomouc
Faculty of ArtsMaster programme / field:
Human Studies / Russian Philology - Applied Economic Studies
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