Ing. Bc. Zdeněk Makovec
Bachelor's thesis
Strategie rozvoje firmy
Strategy of a Firm's Development
Abstract:
„Strategie rozvoje firmy“ je návrh strategie rozvoje firmy konkrétního podniku. Práce je rozdělena na část teoretickou a část praktickou. V první části práce se věnuji zejména teoretickému vymezení problematiky s využitím dostupné odborné literatury. V praktické části diplomové práce se věnuji strategické analýze a výzkumu, který je vztažen k výzkumným hypotézám. Na základě výsledků analýz a výzkumu …moreAbstract:
The goal of the submitted thesis “Company development strategy” is to propose a company development strategy for a concrete company. This work is divided into a theoretical part and a practical part. In the first part I focus on defining problems using available literature. In the second part I pay attention to the strategic analysis and the research which is relative to the hypotheses. Based on obtained …more
Language used: Czech
Date on which the thesis was submitted / produced: 18. 5. 2012
Identifier:
https://is.muni.cz/th/ratcq/
Thesis defence
- Date of defence: 28. 6. 2013
- Supervisor: doc. Ing. Petr Pirožek, Ph.D.
- Reader: Ing. Bc. Sylva Žáková Talpová, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationBachelor programme / field:
Economy and Management / Business Management
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