Marketingová komunikace společnosti Sven Car s.r.o. – Lukáš Šrom
Lukáš Šrom
Bachelor's thesis
Marketingová komunikace společnosti Sven Car s.r.o.
Marketing communication of company Sven Car s.r.o.
Abstract:
Tématem bakalářské práce je marketingová komunikace společnosti Sven Car s.r.o., autorizovaného dealera osobních automobilů značky Volvo, s cílem analyzovat marketingovou komunikaci a navrhnout zlepšení pro tuto komunikaci vybraného podniku.Teoretická část se zaměřuje na pojmy jako marketing, marketingový mix, marketingová komunikace, komunikační mix a jeho nástroje, Mystery Shopping. V praktické části …moreAbstract:
The theme of bachelor thesis is a marketing communication company Sven Car s.r.o., an authorized Volvo car dealership, with the aim of analyzing marketing communication and proposing improvements for this type of communication of the selected company.The theoretical part focuses on concepts such as marketing, marketing mix, marketing communication, communication mix and its tools, Mystery Shopping …more
Language used: Czech
Date on which the thesis was submitted / produced: 20. 12. 2018
Thesis defence
- Supervisor: Ing. Helena Cetlová
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
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Institution archiving the thesis and making it accessible: ŠKODA AUTO a.s., ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.ŠKODA AUTO a.s.
ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.Bachelor programme / field:
Economics and Management / Business Administration and Sales
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