Corporate Identity s príkladom aplikácie na Hochschule für Musik Franz Liszt Weimar

BcA. Diana Lacová

Bachelor's thesis

Corporate Identity with the application on The Liszt School of Music Weimar

Abstract:

Annotation Bachelor thesis „Corporate Identity with the application on The Liszt School of Music Weimar” deals with the building of Corporate Identity, which aims at easy recognition and identification with its offer and values. Corporate Identity consists of three basic parts: corporate design, corporate communication and corporate culture. The thesis introduces the application f this concept on one music academy in Germany.o

Abstract:

Anotácia Bakalárska práca „Corporate Identity s príkladom aplikácie na Hochschule für Musik Franz Liszt Weimar“ pojednáva o budovaní firemnej identity, ktorá spočíva v zapamätateľnosti organizácie a identifikácii s jej ponukou a hodnotami. Corporate Identity sa skladá z troch základných častí: corporate design, corporate communications a corporate culture. Práca ďalej predstaví princípy a využitie tohto konceptu v rámci prípadovej š túdie na príklade hudobnej akadémie v Nemecku.

Keywords

Firemná identita, firemný design, firemná komunikácia, firemná kultúra, kultúrny sektor, identifikácia, hodnoty, Hochschule für Musik Franz Liszt Weimar, Franz Liszt, koncept.

Language used: Slovenian

Date on which the thesis was submitted / produced: 14. 6. 2012

Thesis defence

• Date of defence: 14. 6. 2012
• Supervisor: doc. MgA. Hana Průchová, Ph.D.
• Reader: Mgr. Mgr. Jana Tichá Janulíková, Dip. um.

Janáček Academy of Music and Performing Arts in Brno

Faculty of Music

Bachelor programme / field:
Art of Music / Music Management