Bc. Sofya Puzhaykina
Bachelor's thesis
Media as enterprise
Media as enterprise
Abstract:
In this work is shown the main characteristics of Media from the business point of view and the process of Media operating as an Enterprise in the modern world. Different ways of Media development and influence of Business on it were considered in three different countries: Czech Republic, Germany, and Russia. First of all, it is presented the process of Media evolution in general and in each country …more
Language used: English
Date on which the thesis was submitted / produced: 28. 4. 2016
Identifier:
https://is.vsfs.cz/th/ijl51/
Thesis defence
- Date of defence: 20. 6. 2016
- Supervisor: Ing. Jiří Šnajdar
- Reader: M.A. Ondřej Kotouč
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
Theses on a related topic
-
The Use and Impact of Advertising on Social Campaigns
Violina Radeva -
Consumer Society, advertising on video game for smartphones.
Ernesto Triana Delgado -
The influence of printed humorous advertising on gender´s attention, memory, attitude toward advertising and brand. (Casse study: Libya and Czech Republic)
Mohammed Boubaker Mehimed Boubaker -
Influence of marketing and advertising on Food Industry
Anna Tsoy -
Social advertising and its impact on consumer and citizenship behaviour
Veronika Shipilova -
Artificial Intelligence in Digital Advertising: Overview of industry 4.0 features adopted in advertising and their impact on the value chain
Malgorzata Izabela Jablonska -
Advertising on social networks
Fei YUAN -
Social media as an effective instrument for business communication
Petra Krumpholcová