Media as enterprise

Bc. Sofya Puzhaykina

Bakalářská práce

Abstract:

In this work is shown the main characteristics of Media from the business point of view and the process of Media operating as an Enterprise in the modern world. Different ways of Media development and influence of Business on it were considered in three different countries: Czech Republic, Germany, and Russia. First of all, it is presented the process of Media evolution in general and in each country separately. The main focus is made on the Television Media. There is also shown the characteristic of TV Media working principles and negotiations with the business and the audience.

Keywords

Media, TV Media, Marketing, Advertising on TV, Hidden Advertising, Media working principles, Media Financing, Business, Enterprise, Media Communication.

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 28. 4. 2016

Obhajoba závěrečné práce

• Obhajoba proběhla 20. 6. 2016
• Vedoucí: Ing. Jiří Šnajdar
• Oponent: M.A. Ondřej Kotouč

Vysoká škola finanční a správní

Bakalářský studijní program / obor:
Ekonomika a management / Marketing Communication