Jiří Polnický
Bachelor's thesis
Employer branding
Employer branding
Abstract:
Tématem této práce je employer branding. Práce je rozdělena na teoretickou a praktickou část. V teoretické části jsou vysvětleny pojmy řízení lidských zdrojů, brand, branding, a nakonec employer branding. Cílem praktické části je komplexní zhodnocení úrovně employer brandingu společnosti Silvini. Dále návrh nastavení aktivit employer brandingu, vyhodnocení dopadu nově zavedených aktivit a doporučení …moreAbstract:
The topic of this work is employer branding. The work is divided into a theoretical and a practical part. In the theoretical part, the concepts of human resource management, brand, branding, and finally employer branding are explained. The aim of the practical part is a comprehensive assessment of the employer branding level of the Silvini company. Furthermore, a proposal for setting up employer branding …more
Language used: Czech
Date on which the thesis was submitted / produced: 8. 5. 2023
Thesis defence
- Date of defence: 7. 6. 2023
- Supervisor: Ing. Hana Volfová, Ph.D.
- Reader: Kristýna Palečková, externi
Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: ŠKODA AUTO a.s., ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.ŠKODA AUTO a.s.
ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.Bachelor programme / specializace:
Ekonomika a management / Human Resources Management
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