Price Promotion Elasticity and Profitability: Case Study of Hair Care and Coloration Market in the Czech Republic – Andrii Ponomarenko
Andrii Ponomarenko
Master's thesis
Price Promotion Elasticity and Profitability: Case Study of Hair Care and Coloration Market in the Czech Republic
Price Promotion Elasticity and Profitability: Case Study of Hair Care and Coloration Market in the Czech Republic
Abstract:
This thesis examines differences in price promotion elasticity and profitability and the drivers for these differences in the context of a multinational company operating in the hair care and coloration market in the Czech Republic. Two research objectives are pursued in the thesis: the first objective is to identify what brand and category characteristics drive price promotion elasticity and profitability …moreAbstract:
This thesis examines differences in price promotion elasticity and profitability and the drivers for these differences in the context of a multinational company operating in the hair care and coloration market in the Czech Republic. Two research objectives are pursued in the thesis: the first objective is to identify what brand and category characteristics drive price promotion elasticity and profitability …more
Language used: English
Date on which the thesis was submitted / produced: 7. 9. 2020
Identifier:
https://vskp.vse.cz/eid/82041
Thesis defence
- Date of defence: 1. 2. 2021
- Supervisor: Miroslav Karlíček
- Reader: Marko Furman
Citation record
ISO 690-compliant citation record:
PONOMARENKO, Andrii. \textit{Price Promotion Elasticity and Profitability: Case Study of Hair Care and Coloration Market in the Czech Republic}. Online. Master's thesis. Praha: University of Economics, Prague. 2020. Available from: https://theses.cz/id/zjo8oq/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/82041
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management