Strategic decision making in a company from the behavioral perspective

Ing. Mariko Ueno

Master's thesis

Abstract:

The goal of the thesis is to analyze how organizational responses to performance feedback are affected by organization level characteristics; specifically, whether there are groups of firms systematically behaving differently because of these characteristics. The text consists of five main sections. The first three sections are the theory part. Section one introduces an outline of my main theory, performance feedback theory. Section two and three are mostly allocated to a narrative review of firm life cycle theory and performance feedback theory, respectively. Section four and five are the empirical research part including the research design, its results, and the discussion.

Abstract:

The goal of the thesis is to analyze how organizational responses to performance feedback are affected by organization level characteristics; specifically, whether there are groups of firms systematically behaving differently because of these characteristics. The text consists of five main sections. The first three sections are the theory part. Section one introduces an outline of my main theory, performance feedback theory. Section two and three are mostly allocated to a narrative review of firm life cycle theory and performance feedback theory, respectively. Section four and five are the empirical research part including the research design, its results, and the discussion.

Keywords

Behavioral theory of the firms, Performance feedback, Organization life cycle, R&, D

Language used: English

Date on which the thesis was submitted / produced: 6. 1. 2020

Thesis defence

• Date of defence: 4. 2. 2020
• Supervisor: Ing. Michal Jirásek, Ph.D.
• Reader: Ing. Jana Švecová

Masaryk University

Faculty of Economics and Administration

Master programme / field:
Economy and Management / Business Management (Eng.)