Mgr. Veronika BABJÁKOVÁ

Doctoral thesis

Semiotic Analysis of Media Discourse: Analysis of Gender in Selected British and Slovak Television Commercials

Semiotic Analysis of Media Discourse: Analysis of Gender in Selected British and Slovak Television Commercials
Abstract:
The thesis examines the issue of gender portrayal in media discourse and the way stereotypes are used in British and Slovak contexts. The hypothesis of the thesis is that although products are marketed at a national level by commercials aimed specifically at national audience, due to long-term globalization and international character of corporations owning the products, the rate and the way of gender …more
Abstract:
Predkladaná práca skúma otázku zobrazovania rodu v mediálnom diskurze a spôsob využívania stereotypného zobrazovania mužov a žien v britskom a slovenskom kontexte. Hypotéza je, že hoci sú reklamy na národné produkty určené konkrétne pre divákov daného národa, z dôvodu globalizácie trhu a médií a medzinárodného charakteru korporácií, ktoré produkty vlastnia, je spôsob zobrazovania rodu a rodových stereotypov …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 31. 5. 2014
Accessible from:: 31. 5. 2014

Thesis defence

  • Date of defence: 1. 9. 2014
  • Supervisor: prof. PhDr. Stanislav Kavka, CSc.

Citation record

The right form of listing the thesis as a source quoted

BABJÁKOVÁ, Veronika. Semiotic Analysis of Media Discourse: Analysis of Gender in Selected British and Slovak Television Commercials. Ostrava, 2014. disertační práce (Ph.D.). OSTRAVSKÁ UNIVERZITA V OSTRAVĚ. Filozofická fakulta

Full text of thesis

Accessibility: Autor si přeje zpřístupnit práci veřejnosti od 31.5.2014

Contents of on-line thesis archive
Published in Theses:
  • Soubory jsou od 31. 5. 2014 dostupné: autentizovaným zaměstnancům ze stejné školy/fakulty, autentizovaným studentům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: OSTRAVSKÁ UNIVERZITA V OSTRAVĚ, Filozofická fakulta

University of Ostrava

Faculty of Arts

Doctoral programme / field:
Philology / English Language

Theses on a related topic