Bc. Sofya Puzhaykina

Master's thesis

Magnitude of Corporate Communication with Media

Magnitude of Corporate Communication with Media
Abstract:
In today’s world, new media channels play an important role in the process of corporate communication. It allows now spreading information way quicker than traditional Media. That is why the purpose of current Diploma Thesis is to investigate how the new Media channels can influence and affect the way of the corporate communication process in the competitive environment. Which role it plays in a process …more
Abstract:
In today’s world, new media channels play an important role in the process of corporate communication. It allows now spreading information way quicker than traditional Media. That is why the purpose of current Diploma Thesis is to investigate how the new Media channels can influence and affect the way of the corporate communication process in the competitive environment. Which role it plays in a process …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 18. 7. 2018

Thesis defence

  • Date of defence: 24. 8. 2018
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: Mgr. Ing. Miroslav Jurásek, Ph.D.

Citation record

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication