Tourism Industry in Mexico: Past – Present – Future

Bc. German Rodrigo Ramos Quezada, BA

Master's thesis

Abstract:

This master’s thesis is made of two parts. The first part focuses on defining the particularities of the Tourism industry in Mexico: History, Vision, Investment; as well it considers the Political, Economical, Social and Geography frame that have shaped this industry; finalising with TOWS and PESTEL analysis. The second part focuses on identifying the best practices of other countries that potentially could be put into practice in Mexico. It also analyses Mexican government initiatives to magnify this sector. It includes a COVID19 section and the new tourism reality. The cornerstone are the actions and policies that could be performed mainly from the government to boost the tourism industry. A survey was conducted to specialists in the area. The survey results were analysed, and this contributed to define the proposals about how the Tourism industry in Mexico can grow more with a more positive social impact in Mexican society.

Keywords

Tourism, Mexico, USA, Europe, Riviera Maya, Cancun, Mexico City, All-inclusive, Social impact, UNESCO sites, World Tourism Organization, UNWTO, FONATUR, Mexican Peso, US dollar

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 17. 10. 2022

Obhajoba závěrečné práce

• Vedúci: Ing. Richard Selby, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / odbor:
Economics Policy and Administration / Business Administration