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Alexandra Danišková

Bachelor's thesis

Strategic analysis of the company Regiojet a.s.

Strategic analysis of RegioJet a.s.
Abstract:
The goal of this bachelor thesis is to provide strategic recommendations for the management of the company RegioJet a.s. lead by Radim Jančura. The thesis is divided into two main parts – theoretical and practical. In the theoretical part, the tools used for strategic analysis will be described and explained. Furthermore, the company will be analyzed using these strategic analysis tools such as PEST …more
Abstract:
The goal of this bachelor thesis is to provide strategic recommendations for the management of the company RegioJet a.s. lead by Radim Jančura. The thesis is divided into two main parts – theoretical and practical. In the theoretical part, the tools used for strategic analysis will be described and explained. Furthermore, the company will be analyzed using these strategic analysis tools such as PEST …more
 

Keywords

PEST SWOT competitor&apos s analysis

Keywords

PEST Competitor&apos s analysis SWOT
 
Language used: English
Date on which the thesis was submitted / produced: 11. 5. 2022
Identifier: https://vskp.vse.cz/eid/86821

Thesis defence

  • Date of defence: 20. 6. 2022
  • Supervisor: Karel Pernica
  • Reader: Aleš Kubíček

Citation record

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Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Praze
https://vskp.vse.cz/eid/86821

Vysoká škola ekonomická v Praze

Bachelor programme:
Bachelor of Business Administration

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