Strategic analysis of the company Regiojet a.s.

Alexandra Danišková

Bakalářská práce

Strategic analysis of RegioJet a.s.

Anotace:

The goal of this bachelor thesis is to provide strategic recommendations for the management of the company RegioJet a.s. lead by Radim Jančura. The thesis is divided into two main parts – theoretical and practical. In the theoretical part, the tools used for strategic analysis will be described and explained. Furthermore, the company will be analyzed using these strategic analysis tools such as PEST, five Porter forces analysis, VRIO analysis, Performance analysis, and Scenario planning. For the analysis, both qualitative and quantitative data were used to paint an accurate picture of the company’s strengths, weaknesses, opportunities, and threats. The analysis will be connected and summarized in the SWOT analysis from which the strategic recommendations will arise.

Abstract:

The goal of this bachelor thesis is to provide strategic recommendations for the management of the company RegioJet a.s. lead by Radim Jančura. The thesis is divided into two main parts – theoretical and practical. In the theoretical part, the tools used for strategic analysis will be described and explained. Furthermore, the company will be analyzed using these strategic analysis tools such as PEST, five Porter forces analysis, VRIO analysis, Performance analysis, and Scenario planning. For the analysis, both qualitative and quantitative data were used to paint an accurate picture of the company’s strengths, weaknesses, opportunities, and threats. The analysis will be connected and summarized in the SWOT analysis from which the strategic recommendations will arise.

Klíčová slova

PEST, SWOT, competitor&apos, s analysis

Keywords

PEST, Competitor&apos, s analysis, SWOT

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 11. 5. 2022

Obhajoba závěrečné práce

• Obhajoba proběhla 20. 6. 2022
• Vedoucí: Karel Pernica
• Oponent: Aleš Kubíček

Vysoká škola ekonomická v Praze

Bakalářský studijní program:
Bachelor of Business Administration