Internationalisation of business and global marketing – Bc. Munira Iadgarova
Bc. Munira Iadgarova
Master's thesis
Internationalisation of business and global marketing
Internationalisation of business and global marketing
Anotácia:
The diploma thesis runs to the essence of the internalisation of business and global marketing. The purpose of the study is to study the trends in the development of the world market of perfumery and cosmetic products and develop a marketing strategy for entering the international market for a selected cosmetic company. The work consists of an introduction, three chapters, a conclusion, and a list …viacAbstract:
The diploma thesis runs to the essence of the internalisation of business and global marketing. The purpose of the study is to study the trends in the development of the world market of perfumery and cosmetic products and develop a marketing strategy for entering the international market for a selected cosmetic company. The work consists of an introduction, three chapters, a conclusion, and a list …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 2. 5. 2022
Identifikátor:
https://is.vsfs.cz/th/qcgo5/
Obhajoba závěrečné práce
- Obhajoba proběhla 7. 11. 2022
- Vedúci: Ing. Miroslav Pavlák, Ph.D.
- Oponent: Mgr. Ing. Miroslav Jurásek, Ph.D.
Plný text práce
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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / odbor:
Economics and Management / Economics and Management
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