Corporate Social Responsibility Initiatives and Their Effect on Consumers: Asahi in Europe – Zachary Oliver White
Zachary Oliver White
Bachelor's thesis
Corporate Social Responsibility Initiatives and Their Effect on Consumers: Asahi in Europe
Corporate Social Responsibility Initiatives and Their Effect on Consumers: Asahi in Europe
Abstract:
Abstract: Corporate social responsibility has become a crucial aspect of modern business operations, especially the beer brewing industry. This thesis delves into the effect of CSR initiatives on consumer decision making, with a focus on Asahi group holdings in Europe. Data was collected through an online survey and was analyzed using descriptive statistic methods. The findings indicate a high awareness …moreAbstract:
Abstract: Corporate social responsibility has become a crucial aspect of modern business operations, especially the beer brewing industry. This thesis delves into the effect of CSR initiatives on consumer decision making, with a focus on Asahi group holdings in Europe. Data was collected through an online survey and was analyzed using descriptive statistic methods. The findings indicate a high awareness …more
Language used: English
Date on which the thesis was submitted / produced: 26. 4. 2024
Identifier:
https://vskp.vse.cz/eid/92325
Thesis defence
- Date of defence: 17. 6. 2024
- Supervisor: Yadira Ixchel Martínez Pantoja
- Reader: Radek Čajka
Citation record
ISO 690-compliant citation record:
WHITE, Zachary Oliver. \textit{Corporate Social Responsibility Initiatives and Their Effect on Consumers: Asahi in Europe}. Online. Bachelor's thesis. Praha: University of Economics, Prague. 2024. Available from: https://theses.cz/id/zzc0ah/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/92325
Vysoká škola ekonomická v Praze
Bachelor programme:
International Business
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