Integrovaná marketingová komunikace České republiky v zahraničí – Karin Hyblerová
Karin Hyblerová
Bachelor's thesis
Integrovaná marketingová komunikace České republiky v zahraničí
Integrated marketing communication of the Czech Republic abroad
Abstract:
Bakalářská práce se zabývá Integrovanou marketingovou komunikací ČR v zahraničí. Teoretická část se zabývá vymezováním základních pojmů o marketingové komunikaci, rozdělování mezi klasickou marketingovou komunikací, integrovanou marketingovou komunikací a cíle IMC. Praktická část se dále zabývá státními orgány, nestátními subjekty, loga agentur na které se zaměřoval polostrukturovaný rozhovor s respondenty …moreAbstract:
The bachelor's thesis deals with the Integrated Marketing Communication of the Czech Re-public abroad. The theoretical part deals with the definition of basic concepts of marketing communication, the division between classic marketing communication, integrated marketing communication and the goals of IMC. The practical part further deals with state bodies, non-state entities, agency logos, which were …moreKeywords
Integrovaná marketingová komunikace stát komunikační kanály státní orgány nestátní subjekty příjemci marketingového sdělení značka Česká republika země pro budoucnost image státu Integrated marketing communication the state communication channels state authorities non-state entities recipients of the marketing message the Czech Republic a country for the future brand state image
Language used: Czech
Date on which the thesis was submitted / produced: 2. 8. 2022
Identifier:
https://is.ambis.cz/th/zrnps/
Thesis defence
- Date of defence: 1. 9. 2022
- Supervisor: doc. Ing. Alžběta Kiráľová, Ph.D.
- Reader: Ing. Petr Tiefenböck
Citation record
ISO 690-compliant citation record:
HYBLEROVÁ, Karin. \textit{Integrovaná marketingová komunikace České republiky v zahraničí}. Online. Bachelor's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s. 2022. Available from: https://theses.cz/id/thp7uy/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: AMBIS vysoká škola, a.s.AMBIS University
Bachelor programme / field:
Regional Development / Urban and Regional Development Management
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