Joel Michael McCoy
Bakalářská práce
Global Trading Practices
Global Trading Practices
Anotace:
Abstract Marketing has seen massive shifts into how customers interact with businesses due to the pandemic. This truth that has been catalyzed by the pandemic and has pressured many multi-national corporations to drastically alter their marketing practices while others advanced procedures that were already in practice. The research for this thesis consists of an evaluation of official disseminations …víceAbstract:
Abstract Marketing has seen massive shifts into how customers interact with businesses due to the pandemic. This truth that has been catalyzed by the pandemic and has pressured many multi-national corporations to drastically alter their marketing practices while others advanced procedures that were already in practice. The research for this thesis consists of an evaluation of official disseminations …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 19. 4. 2022
Identifikátor:
https://is.vsfs.cz/th/zflkg/
Obhajoba závěrečné práce
- Obhajoba proběhla 10. 6. 2022
- Vedoucí: PhDr. Martina Švecová, MSc
- Oponent: Ing. Dagmar Frendlovská, Ph.D.
Plný text práce
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Zveřejněno v Theses:- světu
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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníVysoká škola finanční a správní
Bakalářský studijní program / obor:
Marketing Communication / Marketing Communication
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