Consumer Behavior - Online Shopping in India – Dipankumar Patel, BE (mechanical)
Dipankumar Patel, BE (mechanical)
Master's thesis
Consumer Behavior - Online Shopping in India
Abstract:
The research discusses a critical topic of market analysis for Adidas. Initially, the company dealt only with sports industry products. However, in the latter part, they have introduced men’s grooming products like shower gel, Aftershave, Facials cream, Deodorant, Shower gel, and face wash. The prospect of this company to trade in the Indian market is studied in the current research. The potential …more
Language used: English
Date on which the thesis was submitted / produced: 29. 11. 2020
Thesis defence
- Supervisor: Ing. Michal Chocholoušek, Ph.D.
Citation record
ISO 690-compliant citation record:
PATEL, Dipankumar. \textit{Consumer Behavior - Online Shopping in India}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2020. Available from: https://theses.cz/id/05fmfv/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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